Estonian-born manufacturer of unique outdoor accommodation, ÖÖD Mirror House, has strengthened its international marketing team with two new hires.
In Europe, the company has appointed Kristel Mairit Kruusmägi as a Brand and Content Marketer, a role designed to shape and strengthen its brand across the continent.
Kristel brings strong experience to the role, including a spell as Senior Brand Manager at international café chain Joe and the Juice.
“Joining ÖÖD felt like a natural next step in my career,” Kristel said. “When I was introduced to Stay ÖÖD’s vision of adventure hospitality, everything clicked. It brought together creativity, travel, hospitality and the outdoors to inspire people to reconnect with nature and discover new favourite places.”
Meanwhile, across the Atlantic, ÖÖD has hired Emiree’ Sexton as Content Marketer for the American market.
Emiree’ has a background in creative direction, design and brand strategy, and will be the company’s first US-based marketing appointment.
He said: “My goal is to build ÖÖD’s US presence into something that feels as considered and intentional as the product itself.”
ÖÖD says both of these appointments reflect its strategy of having local voices who understand their audiences, cultures and stories will help us build a stronger, more authentic global brand.
