The outdoor accommodation industry is in a period of steady growth, but with that comes the challenge of attracting more young people to work in the sector to help meet the increasing hiring demand.
In France, the challenge is being partly tackled by a national diploma called the BTS in Tourism – Outdoor Accommodation.
Jointly created in 2014 by training provider CIPECMA and Fédération Départementale de l’Hôtellerie de Plein Air de Charente-Maritime (FDHPA17), and accredited by the Conference of Excellence in Tourism Training (CFET), the course is designed to provide a solid foundation for the outdoor tourism professionals of tomorrow and covers 20 different roles, such as receptionist, tourist accommodation manager or marketing officer.
Candidates on the course will cover modules such as safety issues in the profession, communication, industry tools, and also foreign languages such as English, Spanish, German, and Dutch.
A cornerstone of the qualification is the work-study aspect, where students can gain practical knowledge in the classroom and also on-site via work placements. FDHPA17, which also organises key trade show Salon Atlantica in Niort in October each year, says this helps students gain a stronger understanding of all aspects of the outdoor accommodation sector, helping them be more rounded employees and professionals in the future.
Chloé Decron, a 22-year-old student, is currently studying for a BTW in Tourism – Outdoor Accommodation after discovering her passion for the sector during an internship at Le Clown Océan camping site. She is now on a work-study scheme through the BTS at the O’ Beau Laurier campsite in Vendée.
“The tasks vary depending on the season,” Chloé said. “In the summer, I handle reception, pool maintenance, the bar, the snack bar and housekeeping. In the winter, it’s all about the building work: for example, we have converted old chalets into a future reception area and snack bar, refurbishing the interiors.
“Camping brings together around forty different trades, making it an ideal sector for curious people who like to combine thinking with manual work. At CapFun, I discovered the world of camping through reception and entertainment. My apprenticeship at O’Beau Laurier allowed me to take things further: before welcoming holidaymakers, you have to create, develop and renovate the site. Versatility is essential, and what I love most is seeing our guests enjoy the holidays they’ve been looking forward to and preparing for all year round.”
To learn more about the BTS, contact CIPECMA.
Photo: FDHPA17
