Finadorm Group, the French company that owns mobile home brands such as Sunshine Habitat and Lodges CIAT, has announced that Mélanie Franchini has been appointed as Chief Executive of its mattress retail business, Compagnie du Lit.
An experienced professional in international retail, Mélanie has more than 20 years of experience in brand development and has previously worked in the international retail sector for leading jewellery brand Pandora as Sales Director.
She will now head up Compagnie du Lit, a mattress and sleeping solutions retailer with more than 100 stores and an omnichannel approach that Finadorm Group says is unique in the sector.
“Mélanie Franchini’s track record speaks for itself,” said Chairman of the Finadorm Group, Jean-Rémy Berhounhe. “She has led some of the finest international retail brands and demonstrated her ability to drive growth, transform organisations and unite teams. Her experience, her vision for retail and her performance-driven culture are invaluable assets for continuing the development of La Compagnie du Lit and strengthening its leadership in the sleep market.”
Mélanie added: “Sleep is now a key issue for health and quality of life. Our role is no longer simply to sell products, but to support each customer in choosing the solution best suited to their needs. La Compagnie du Lit has unique strengths: recognised expertise, a strong national network, committed teams and the backing of the French industrial group Finadorm. Together, we will continue the transformation of the brand to make La Compagnie du Lit the benchmark for sleep and well-being in France.”
Finadorm Group is a major French player in the world of sleep and comfort, and operates 13 production sites in France and has, for many years, championed an approach based on quality, innovation and ‘Made in France’. La Compagnie du Lit thus benefits from a unique industrial presence in its market, enabling it to offer its customers products designed and manufactured to meet their expectations as closely as possible.
