Bookings for holiday homes with strong sustainability features have more than doubled since 2020 across many European markets, according to a new study.
Interhome, one of Europe’s leading specialists in holiday home rental management, unveiled the data as part of its Sustainable Summer Booking Trends series, in which it analyses booking trend data across key European markets.
The newest data shows that bookings for accommodations with sustainable features more than doubled in Switzerland, France, Germany, Italy, and Spain between 2020 and 2025.
Over the same period, the share of sustainable bookings in Interhome’s summer booking mix increased from 16.7 per cent to 29.5 per cent, up 12.8 percentage points.
Italy was the country that recorded the highest sustainable booking share with 40.1 per cent, Germany was second with 36.1 per cent, then Switzerland with 35.9 per cent, Spain with 29.3 per cent, and France with 16.1 per cent.
In terms of individual features to see the strongest booking gains over the past five years in the study, recycling was the strongest across all five markets, while EV charging showed the clearest progress in France and Switzerland, and solar panels advanced most visibly in Italy and Spain.
“Our ambition is not only to respond to change in the holiday-home market, but to help shape it,” said Jörg Herrmann, CEO of Interhome. “That is why we are launching this series: to contribute regular, data-based insight that supports a more informed discussion around the future of sustainable holiday-home management and travel.”
“The analysis clearly shows that more and more property owners are investing in the sustainability of their holiday properties, whether by adding an EV charging station to increase guest appeal or by using photovoltaic systems, energy-efficient kitchen appliances and water-saving fittings to reduce ongoing operating costs,” said Saskia Weber, Director of Sustainability at Interhome. “As a result of these efforts by our property owners, the number of sustainable properties in Interhome’s portfolio continues to grow, as does their share of summer bookings.”
Main image: Interhome
