Polyurethane and XPS insulation products manufacturer Brianza Plastica is aiming to showcase the full value of its offering as a company with the launch of a new marketing campaign.
Conceived in partnership with DNArt, the new campaign leans on a creative concept built on a strong duality between the tangible and the intangible elements of what the company does – showcased by an illustration of an iceberg.
“The upper part of the visual highlights the products: tangible, visible, technical solutions that deliver high performance and effectively meet a wide range of insulation requirements,” explained a Brianza Plastica statement.
“Beneath the surface lies everything that underpins this offering. This includes over 40 years of experience, design expertise, research, consultancy, technical assistance, and ongoing support for professionals and companies from initial design through to the final installation.”
This metaphor perfectly illustrates what Brianza Plastica is based on as a company – the visible part showcases a product range that now covers insulation for the entire building envelope, the submerged part represents the services, expertise, and activities that support every customer and reinforce the effectiveness of the solutions offered.
Brianza Plastica’s portfolio features a wide range of polyurethane and XPS insulation products. These are designed to cover all key areas of a building, including roofs, walls, terraces, pilotis floors, ground-contact applications, and cavity walls.
The breadth of its range allows professionals to find the most suitable solution for each application, while taking into account performance requirements, construction details and design preferences.
