Despite adverse weather conditions and a challenging global economic situation, the 47th edition of leading open-air tourism and outdoor hospitality show, Salon SETT, was deemed a success by organisers.
The show, which took place at the Montpellier Exhibition Centre from 3 to 5 November, attracted a total attendance of 19,625 unique professional visitors. This strong attendance figure extended beyond the domestic French market, with approximately 2,600 visitors coming from overseas. Numbers for Spanish and Italian visitors were slightly down due to transport difficulties across the Mediterranean region, but numbers from Belgium, Switzerland, Sweden, and Norway were all up. The show also attracted around 40 visitors from Algeria for the first time.
In terms of exhibitors, there were more than 730 different companies showcasing their products and services at SETT. Of those, around 100 were from overseas, and the show also enjoyed participation from EFCO member federations from Spain, Italy, Sweden, Norway, Belgium, and Portugal. These organisations met to prepare their European General Assembly, which will be held at SETT in 2027.
One of the key highlights of this year’s show was the new SETT Hospitality area, located within Hall B1. Strengthened by the presence and commitment of partner UMIH Occitanie, this showcase dedicated to Ho.Re.Ca. equipment and services successfully attracted operators seeking a centralised offering, ranging from large-scale kitchen equipment to outdoor furnishing solutions.
The momentum within the hall was supported by a natural synergy with the outdoor hospitality sector. For campsite operators, improving quality and diversifying catering services have become essential drivers of profitability and attractiveness. By bringing these two sectors together in a single space, Hall B1 demonstrated the strategic relevance of this new concept.
As usual, SETT also hosted several major award ceremonies, including the Sett d’Or and the Sett Awards. The winners of the 19th annual Sett d’Or awards, in association with Décisions HPA magazine, included Solar Brother for SunAero 2.0, Playa Rent for Beach Wheel, Hekipia for its Heated Floor System, Water Wise Concept for Water Wise Concept, and Juwin for its Water-Saving Body-Rinse System.
The Sett Awards, in association with L’Officiel des Terrains de Camping, were given to the following campsites in the following categories: Entertainment – Camping du Lac de la Seigneurie (Territoire de Belfort); Ecology – Domaine Le Clos des Capitelles (Gard); Green Spaces – Camping Les Douces Nuits (Gers); Family Generations – Camping Les Actinidias (Ardèche); Unique Concept – Camping Figurotta (Aude); and Dream Destination –Camping Bellevue (Isère).
Founded in 1978 and led by the Occitanie Outdoor Hospitality Federation, together with five regional partner federations (Auvergne, Bourgogne-Franche-Comté, Corsica, PACA, and Rhône-Alpes), SETT is Europe’s leading event for tourism accommodation professionals. The 2027 edition will take place at the same venue from 2 to 4 November.
