Trigano has reported sales of €1,779.7 million for the first half of its fiscal year 2026, a figure that was helped by a ramping up of production of motorhomes and caravans during the period.
The company, which owns mobile home producer BIO Habitat and its brands IRM, Coco Sweet, O’Hara, and BHI, as well as its own brand Résidences Trigano, says that the mobile home side of its business experienced a reduction in sales, whereas motorhome and caravan sales increased.
Trigano says that the contraction in sales of mobile homes (down 13.0% in the second quarter) reflects a start to the season in France marked by strong demand for product customisation that has resulted in deliveries being pushed back to the second half of the year. In addition, average selling prices are lower amid a market at the bottom of the cycle.
Trigano’s motorhome sales rose by 7.1 per cent on a like-for-like basis, while caravan sales improved on the back of continued restocking at distributors and a low prior-year comparison basis (up 19.2 per cent). Sales for the accessories and other segment – currently in their off-season – rose by 3.6 per cent on a like-for-like basis in the second quarter.
In a forward-looking statement, Trigano said: “Despite the highly uncertain global political backdrop and rising costs, European consumers’ appetite for leisure vehicles is expected to remain strong. Motorhomes, caravans and mobile homes are benefiting directly from changes in tourist behaviour. They represent a perfect riposte to three key consumer expectations: autonomy, flexibility and overall budget control. Travelling with a privately- owned leisure vehicle means avoiding costly air travel and hotels, staying in nearby destinations and adapting easily to changing international circumstances. Staying in a mobile home is a way of combining comfort, the great outdoors and services in a secure setting with great value for money.
“In the mobile home segment, the market continues to be marked by hesitancy on the part of investors and price pressure, despite fundamentals that remain positive. A new upward cycle is expected to begin once the uncertainties have dissipated.”
