Outdoor tourism accommodation brand maeva has announced a rebrand to maeva&co, complete with a new logo and organisational structure.
The company says the group will continue to support independent outdoor tourism hosts to create meaningful holiday experiences across Europe, and that its mission is to empower hosts, boost independent European tourism, and connect travellers, hosts and territories.
Within this new group, there will be four distinct divisions: outdoor hospitality franchises, distribution, agritourism, and vacation real estate.
The distribution side includes 6,800 partner hosts connected to over 1 million travellers/year via brands such as maeva.com, vacansoleil.com, lafrancedunordausud.fr, and mistercamp.com.
The real estate division features more than 40 agencies specialising in vacation property, while the outdoor hospitality franchising division is the largest of its kind in France with 150 campgrounds under brands such as Camping Paradis and Ushuaïa Villages.
The Agritourism pillar features 50 tiny houses installed in nature on farms via the Parcel Tiny House brand.
“[This] is more than a rebrand. It’s the result of a journey built step by step, with one core belief: tourism is about connections — between people, entrepreneurs, and destinations,” said Group maeva&co CEO Nicolas Beaurain.
“Today, we’re building a group that supports independent hosts at every stage, while preserving what makes them unique — a model co-created with those who trusted us. Grateful to the 500+ ‘Smile Generators’, our partners, entrepreneurs, teams, and everyone who made this possible.”
Learn more about maeva&co at the company’s website.
