British company the Rix Group has announced the acquisition of the intellectual property of former leisure home manufacturer Atlas Leisure Homes.
The deal will see Rix acquire the model designs and names of Atlas Leisure Homes, which ceased trading back in March 2025 after entering administration. Rix will also acquire some of Atlas’ plant and equipment.
Rix already has a strong presence in the holiday home and lodge manufacturing business with brands including Victory Leisure and Prestige – Atlas will be integrated into the portfolio to help the group serve the entire holiday home and lodge market.
“Atlas Leisure Homes was a real Hull success story, building up significant market share in the national holiday home sector over 52 years of trading,” said Rix Managing Director James Doyle.
“The brand has a huge number of faithful followers, many of whom are intergenerational, choosing Atlas due to the fond memories they have of holidaying in an Atlas leisure home with their parents or grandparents.
“Because of this, we wanted to bring the brand back to life and align the quality to that of our other brands – Victory Leisure Homes and Prestige.
“We feel by reinvigorating the Atlas brand it will sit perfectly alongside our existing holiday home and lodge portfolio, offering the market the widest choice of products available from a single manufacturer.”
Many in the British leisure home industry were saddened at the thought that the Atlas brand may disappear following the winding up of the company earlier in the year – it will now return as part of a more complete product stable thanks to Rix.
James Doyle added: “We’ve already had very positive discussions with dealers who are excited about the return of Atlas. It is a brand that is very familiar to their customers and as such, is in demand.
“Combine this with the design innovation and quality Victory Leisure Homes and Prestige are known for, and we believe we will be able to capture significant market share thanks to this strategic acquisition.
“We’re pleased to have secured the Atlas name and we’re looking forward to showing the market what the future looks like for this long-established brand.”
